About CJ Johnston

Over the past 35 years, CJ Johnston has successfully navigated multiple business cycles with integrity, vision, and an unwavering work ethic, earning both national and statewide recognition for her achievements. A seasoned entrepreneur, CJ has personally owned, operated, and successfully sold four companies in the Finance and Real Estate industries. This first-hand experience gives her a rare and invaluable perspective: she not only advises business owners on exits but has lived through the process herself, understanding the challenges, emotions, and opportunities involved.

Today, as a Business Advisor specializing in lower middle-market transactions, CJ leads her team in managing the confidential sale of privately held companies across a wide range of industries, including Services, Construction, Distribution, Manufacturing, and Healthcare. Her role goes far beyond facilitating deals, CJ is dedicated to helping business owners unlock the full value of what they have built. She provides strategic guidance on preparing a business for sale, positioning it to attract qualified buyers, and navigating the complexities of diligence and negotiations.

CJ’s philosophy is rooted in her client-first approach. “I understand the commitment, dedication, and years of hard work it takes to build a business,” she explains. “That’s why my mission is to ensure every client is positioned for a successful exit that maximizes value and achieves their personal and financial goals.” Her hands-on involvement throughout the transaction beginning with the initial consultation and continuing through closing ensures that clients receive guidance, transparency, and support at every step of the process.

In addition to her entrepreneurial background, CJ is a Certified M&A Professional (CM&AP), Certified Business Broker (CBB), and Certified Exit Planning Advisor (CEPA). These designations reflect her advanced training in valuation, deal structuring, and succession planning—skills that are especially critical in the lower middle market, where transactions are often more complex and require careful alignment of financial, operational, and personal objectives. She also holds a degree in Biology, underscoring her diverse academic foundation and ability to adapt across industries.

CJ’s reputation is built on trust, discretion, and results. Whether working with a business owner planning a future exit or an acquirer seeking opportunities, she is 100% committed to delivering a transaction that is both efficient and rewarding.

She can be reached at or (619) 300 8000 for a confidential, no-obligation consultation.

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