San Diego County Business Brokers / M&A Advisors Offices

Over the past 35 years, CJ Johnston has managed the cycles of business with a high level of integrity, vision and strong work ethic while earning national and statewide recognition for her accomplishments. She has owned, operated and sold businesses within the Finance and Real Estate industries. CJ credits her success to putting her clients first.

As a Business Advisor, CJ leads her team in the process of managing the confidential sale of privately-owned businesses in a wide range of industries including HealthCare, Service, Retail, Construction, Distribution, Manufacturing and others. CJ states, “I understand the commitment, dedication and hard work it takes to build a business; thus, I want to help every one of my clients position their business for sale so that they receive the highest value and best terms possible.” Selling or buying a business can be a complex, time-consuming process and requires expertise in multiple areas. When retained, CJ is 100% committed and takes a “hands-on” approach from the initial consultation until the sale is completed.

CJ holds a CEPA certification from the Exit Planning Institute and a degree in Biology. CJ can be reached at or 619-300-8000. Contact CJ for a complimentary consultation.

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With nearly four decades of experience as a Certified Financial Planner, Tom brings a unique perspective to the mergers and acquisitions process. Over the course of his career, he has cultivated a sharp ability to identify both risks and opportunities in complex financial transactions. His deep expertise in strategic financial planning enables him to structure deals that are not only sound but also aligned with the long-term objectives of business owners.

Today, Tom applies this wealth of knowledge to the middle-market M&A arena. He leverages his extensive background in financial strategy to streamline the sale process, mitigate potential obstacles, and enhance transaction efficiency. His ability to analyze financial statements, anticipate buyer concerns, and position businesses for maximum value makes him an indispensable advisor throughout the deal cycle.

By combining financial acumen with hands-on transaction support experience, Tom helps his team achieve successful and well-structured exits. His insights bring clarity to complex negotiations, ultimately delivering outcomes that meet or exceed the team’s expectations.

Tom is a Registered Representative offering securities and advisory services through Osaic Wealth, Inc. Member www.finra.org. Osaic Wealth is separately owned and other entities and/or marketing names, products or services referenced here are independent of Osaic Wealth.

CA Insurance License #0693354

The journey of business ownership is deeply personal and transformative. Whether you’ve built a $5M–$50M business or a cherished local institution, selling it isn’t just a transaction. It’s about securing your legacy, your financial future, and the team or community that depends on you.

With years of experience guiding business owners through this pivotal process, I understand that your company isn’t just an asset—it’s the culmination of your life’s work. My mission is to honor that effort by ensuring your business’s value grows even as you exit, securing both your financial future and the legacy you’ve built.

I approach every sale with respect for what you’ve created and a relentless commitment to achieving the best possible outcome. Whether you’re just exploring the idea of selling or ready to take action, I provide strategic guidance and empathetic support at every step—because this isn’t just a transaction; it’s your next beginning.

Professional Background

As a California Licensed Business Broker, Certified M&A Professional (CM&AP), and Certified Exit Planning Advisor (CEPA), I bring a unique blend of expertise to business sales and acquisitions. My firm, M&A Business Advisors, is a leader in helping owners navigate complex transitions with confidence.

But my perspective isn’t just professional—it’s personal. With over 20 years as a successful entrepreneur in the healthcare and senior care industry (owning and operating home care agencies in California and Colorado), I understand the emotional and financial stakes of selling a business.

My firsthand experience allows me to:

• Simplify complexities with clarity and strategic insight.
• Ease fears with empathy, having been in your shoes.
• Maximize value through meticulous planning and execution.

Known for my transparency, strategic vision, and unwavering dedication, I guide clients through every phase—from pre-sale preparation to post-transaction support—ensuring outcomes that exceed expectations.

Let’s Connect

Owners: Curious about your exit options? Let’s discuss valuation, timing, and strategy—no obligation.
Advisors: Have a client who might need an exit plan? I’ll be their trusted resource (and yours).

📞 (760) 270-1442
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